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… process

We started from the concept of a Vintage Bacheca, a place where people could exchange items of every nature and size;  people would meet in a physical place to exchange them.

vintage bacheca_elgobo

Then we asked ourselves and our friends, and checked how we felt about the items. We discovered more about the relationship between consumers and products. Some of us are collectors, some are not; some of us tidy up their things everyday, some do not; some of us store souvenirs, gifts, anything they get, some throw them away very fast.

Basically, after we have paid for them, our relationship with our objects starts becoming affective, emotional.
When we find in our wardrobe something we have not seen for years, we jump into the past, visualizing it in terms of our memories.

This is why we followed our concept to an exchange of memories, where people share something about people.

We named the project Flea Tales Market and started to think about so many stories. We imagined we were grandmas giving away their dishes, or young sailors auctioning the rudder of tour sunken boat. We decided what we wanted the users to do with our application, in order to let them meet and act together.
During this period, we asked our friends to tell us stories, to discover the potential and possile problems of our market. Thinking about our used items, to highlight their emotional value, we turned the market into an auction, where you must bid and act with someone else if you really want the item.


Thenwe did three different graphic proposals, to define each of us felt about the project and the idea.

The concept of provenance was very romantic and was about doors and frames

The “recollauction” concept was about the words  ”collection” and “auction”


The stumps graphic was about the age of the trees



After many graphic suggestions, we decided on the final one and gave it a new name as well as a new logo. The logo is inspired by El Gobo, the statue in the Rialto Market.

During the prototyping, we discovered that the process of inserting an item was too long. So we turned to video-telling, instead of writing the story.  This way you can see the item, watch the person who’s auctioning it and find out what he/she looks like and listen to the story with his/her voice tone. This is the last big change we did to the project. Now, the user doesn’t waste time writing the whole story, he/she shoots the video and types the name and the price only.


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