This app is for those who feel the need to break free from the shackles of daily routine; who need a rush of adrenaline; who need to live strong emotional situations, on the verge of illegality, where ambition, honour, bravery and fear take control. Anyone who runs into an “Hai Fegato?” member, or a challenge as it is happening, might be affected by the attitude/language, and (probably) appearance, but most of all by the nature of the challenges and contestants. When a challenge is taking place, no one is safe!
The project aims to create a community of hard-core individuals who, through a series of challenges, push themselves and each other to the limit.
“Hai Fegato?” allows users to upload challenges, and participate in challenges uploaded by other users. For every challenge that users pass successfully, his/her rank position advances; they also receive a ‘victory patch’ to put on their “Hai Fegato?” t-shirt (which serves as a ‘military uniform’). After a challenge has taken place, users can check their rank position and upload photos/videos to the challenge info page.
This project will be successful if we make the experience of Venice more theatrical, for tourists and Venetians alike: this means creating a community of users who regularly use this app to upload and participate in challenges.
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