Unexpectedly we found that the most simple and small things are those that can more likely change our mood and inspire in us a particular emotion: an electric blue boat, a funny name on the wall, the sound of bells, a flower in a cage, a marble mask …
We started from the idea of Venice not as a geographical place but as something less common and concrete: an area in which curious people like to wander around without destination. To find the right mood and understand the possible needs of the user we explored the city using a situationist technique: the “dérive”: to wander around without a specific direction, letting ourselves be guided by emotions.
For this reason we thought that the best representation of anyone’s emotions could be only a small thing; we first thought of a bubble – a light and floating element, nearly invisible – but then decided to use a reed: a more natural element, apt to the context (a city grown on the water) and supported by the ancient myth King Mida’s secret.
The perfect user for Whispering Reeds is a person who likes simple, unique and sophisticated things. Someone who likes deep thinking and probably hides a poetic soul.
The application could be useful for aldermen: they could discover city’s virtues and vices through it, and for venetian sellers, as a way to promote their activity and check customers’ feedback.
The application will run on a iPhone or on every kind of smartphone with capacitive touchscreen, GPS function, compass and camera.