The production of the graphics began with experiments to draw the bubbles that contain the thought.
We considered the possibility of using backgrounds that refer to the concept of the paper as a medium of thought. Going through these trials sketches we realized the loss of meaning of our main subject, the bubble.
At this point we researched the graphic styles of the 50s.
These researches suggested the use of full backgrounds and the presence of few colors (white, black, red and in the case of a fourth color, cyan). In particular, we examined the typographical experiments of Wolfgang Weingart, which sought to observe of the effects of the disintegrating the character inside a circle.
1 – Muller-Brockmann: Musica Viva Schweizerische
2 – Muller-Brockmann: Musica Viva Schweizerische
3 – Otto Treumann: Tele Communicatie
4 – Wolfgang Weingart
5 – Wolfgang Weingart
This research began a process of abstraction of the bubble that initially led us to experiment with colorful backgrounds and then to the synthesis that led us to deprive them of their color. At this point the graphic idea of bubble has been developed through the manipulation of text that generates the tag. It is arranged in a circle, creating the environment within which thought can develop.
The choice fell on the font American Typewriter since the idea of the typewriter evoked the mood we wanted to associate with the application. Also, among those taken into consideration, it stays legible even on the mobile device screen.
The final graphics are below.
My Way to Typography: Wolfgang Weingart, Lars Müller Publishers.
ABECEDARIO, La Grafica del Novecento: Sergio Polano, Electa Mondadori.
Swiss Graphic Design 1920-1965: Richard Hollis, Yale University Press.